Like many people, the pandemic proved to be a bit more than a challenge. With an NYC based Content Studio, our in-person branded experiences and photoshoot programming came to a halt. What was about to be our best year yet, suddenly took a tumble. It was time to pivot and pivot quickly. What blossomed from a lot of trial and error of ideation during Quarantine soon developed into the Caravan Social Club.
We turned our unique in-person content opportunities into virtual programming. From branded launch events, photoshoots, influencer, and talent placement, to producing a nouveau form of shareable media on Zoom, all our work was transitioned virtually. Even an IGTV series was created for further visibility with our brand partners, and allowed viewers to engage directly with the founders, influencers, and talent added to our weekly conversations. Check out our feature in Bella Magazine from April 25th, 2020.