Claudine has over 20 years of PR experience working with top Fortune 500 companies to some of the top not – for – profit organizations. In the last ten years, she has consulted with some of the largest hospitality Groups on amenity programs, uniforms, events, collaborations, and social media. Claudine has produced over 50 fashion shows with globally recognized celebrities and brands and created one of the first mobile stores in an RV. She has been featured in Inc, Entrepreneur, PR Week, Ad Week, WWD, New York Times for her experiential programming work. She was recently featured on NY1 for her pandemic pivot of IRL programming to virtual with the Caravan Virtual Social Club.
The studio works with over 300 creatives a year producing content with magazines, virtual photoshoots and programs, and her influencer marketing campaigns have appeared on Entrepreneur. Her motto is Talent Helping Talent. She believes there is a way for brands to have a circular approach by storytelling, supporting creative talent and cultural programs all in one event. She also teaches a class at FIT and is a mom to Tatum and two rescue dogs and dozens of plants.
Janine Just, or JJ as she prefers, connects audiences to a brand’s story through one-of-a-kind experiences. Experiential event expert, super-connector, and storyteller, JJ has experience with brands in every tier bringing a broad scope of expertise to her clients. Honing in on a brand’s message to bring bold storytelling techniques to experiential marketing, JJ has worked with major brands and organizations including Citigroup, Keds, SONY, NARS, KIND Snacks, Columbia Sportswear, Coca-Cola, Douglas Elliman, Martino Cartier, Wigs & Wishes, Deep Eddy Vodka, Harmless Harvest, Will Lane Athletics, KD New York, and LAHIVE to name a few. She creates experiences that allow brands to connect with their core audience. She utilizes traditional PR and maximizes social media for campaigns that allow a brand to reach further.
JJ connects brands with their audience creating outside-of-the-box experiences that are memorable and Insta-worthy to maximize the social media reach of a product or event. The rapidly-shifting PR landscape means creating an awe-inspiring experience, inspiring people to organically share with their audience, fans and followers. With every event, photoshoot or campaign, JJ strives to create subliminal brand evangelists.
When she’s not working, JJ can be found learning how to play paddle and pop tennis to fit in with her new Minneapolis digs. She loves family time with her husband Hadley and pup Roxy.